San Jose Ca.Gov
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File #: 17-455    Version: 1
Type: Community & Economic Development Status: Agenda Ready
File created: 11/29/2017 In control: Office of Economic Development
On agenda: 12/19/2017 Final action:
Title: Off-Site Advertising and Downtown Sign Intensification.
Attachments: 1. Memorandum, 2. 4.1 Supplemental, 3. CED Presentation, 4. Letters from the Public, 5. Memo from CMs Peralez, Arenas and Rocha, 6. Letter(s) from the Public

...Title

Off-Site Advertising and Downtown Sign Intensification.

...Recommendations

As recommended by the Community and Economic Development Committee on November 27, 2017, accept a status report on implementing the work plan to investigate removing existing barriers to off-premise (off-site) commercial advertising on City-owned and non-City-owned sites in the City of San José, and recommend that the City Council direct staff to implement a phased work plan which could allow:

(a)                     New off-site advertising on City-owned sites throughout the City, including exchange of existing legal static billboards on other sites for new electronic billboards on city-owned sites;

(b)                     Exchange of existing legal static to electronic billboards on non-City-owned existing freeway facing sites and new freeway facing sites in the North San José Development Policy Area;

(c)                     New offsite advertising on non-City-owned sites in the Downtown Sign Zone, including exchange of existing legal static billboards on other sites for new electronic billboards in the Downtown Sign Zone. 

CEQA: Not a Project, File No. PP17-010, City Organizational & Administrative Activities resulting in no changes to the physical environment. (Economic Development/Planning, Building & Code Enforcement)

[Community and Economic Development Committee referral 11/27/17 - Item (d)(2)]