...Title
Establishment of the La Avenida Cultural District. (Ortiz, Mahan, Campos, Tordillos, and Candelas)
...Recommendations
Direct the City Manager, in coordination with the City Attorney, to draft a resolution establishing the La Avenida Cultural District along Alum Rock Avenue from McCreery Avenue to 28th Street and return the item for consideration at a future City Council meeting.
Further direct the City Manager to explore and pursue implementation strategies with community partners to support the La Avenida Cultural District including:
a. Continued collaboration with the School of Arts and Culture at Mexican Heritage Plaza, the Cultural District Advisory Board, local businesses, neighborhood leaders, and community stakeholders regarding implementation of the La Avenida Cultural District;
b. Development of a strategy to promote and market the La Avenida Cultural District through Team San José, the City Manager’s Office of Economic Development and Cultural Affairs, and any appropriate partners; and
c. Support for a potential state recognition of the La Avenida Cultural District and pursuit of grant opportunities that advance cultural preservation, placemaking, economic development, and community investment.