...Title
Attracting Investment in Employment Lands. (Candelas, Mahan, Campos, and Casey)
...Recommendations
Direct the City Manager to develop and implement a targeted marketing strategy to attract companies to build and expand on designated employment lands throughout San José, and to return to City Council by the third quarter of FY 2026-2027. This work should be considered as a near-term goal in alignment with the Business Development Strategy to be developed under the Growing Our Economy Focus Area for Fiscal Year 2026-2027 and should include:
1. Proactive industry targeting focused on high-value sectors such as advanced manufacturing, clean technology, and high-tech industries;
2. Coordinated outreach and partnerships with commercial developers and site selectors;
3. Promotion of available employment sites and development opportunities through digital platforms and national industry events; and
4. Clear communication of the City’s competitive advantages. The strategy should also incorporate permitting coordination, strategic incentives where appropriate, and collaboration with economic partners to position San José as a premier location for business investment.